Graphic & motion designer · Production lead · System builder
SamiHadi
I design identities, signs and motion, run the production floor that turns them into things you can walk past — and built the software that runs it.
- Now
- Operations Manager, Excellence Agency
- Built
- EXerb, the factory's work-order system
- Trained as
- Network engineer, first in class — AUST
About
From network cables to lit signs — and back to code. I learned to think in systems as a network engineer, to sell ideas when I founded my own studio and advertising company, to make them at scale when I helped turn a design agency into a production facility, and then built the software that runs it.
Kinetic Arabic type
ساميهادي
Arabic letters change shape as they connect, which makes them made for motion. Bilingual logotypes are where my practice started; kinetic Arabic typography is the research I want to pursue next.
Move across the name to set its weight
Selected work
Fifteen projects, 2017–2026 — a work-order system, live production, identities, campaigns, packaging and motion. Open any project for context, process and the full set.
In motion
Made from scratch in After Effects, 2018–2020: a catalogue promo, logo animations, a seasonal greeting and a hand-drawn reveal.
Character sketches for an animated short
On Behance
Highlights from the 67 projects on my Behance profile, 2017–2021. Several are expanded above.
What I do
Design and production in one head: the brief, the file, the factory floor, the installation.
Brand identity
Arabic–English logotypes, stationery and brand systems for retailers, cafés, contractors, schools and clubs.
Signage & lightboxes
From site photos and day/night proposals to production files, fabrication and installation.
Motion graphics
Logo animation, promos and greetings, built from scratch in After Effects and Premiere Pro.
Print & packaging
Product labels, menus, magazines and organisation profiles.
Campaigns & info design
Public-awareness systems and infographics that read at a glance, for children and adults.
Production & operations
Planning, supervising the design team, and delivering projects from brief to installed result.
Systems & tools
EXerb, the work-order system I designed and built for the factory — plus a background in networks and IT.
The path
An engineer's training, a founder's instincts, an operator's discipline.
Creator of EXerbWork-order system for Excellence Factory
Conceived, designed and built (with AI-assisted development) the web system the factory now uses to run every job from brief to delivery.
Operations ManagerExcellence Agency, Saudi Arabia
Led the agency's transformation from a design studio into a production facility for signage, lightboxes and printed products. Monthly sales grew more than twelvefold.
FounderAwraaq advertising company
Brand identities, print, campaigns and motion for local businesses, schools and education offices — as art director, designer and content writer.
Network Engineer3+ years
Network engineering, alongside IT support, development and programming work.
B.Sc. Network EngineeringAl-Andalus University for Science & Technology
Four-year degree, graduated first in class.
DiplomasGraphic design · Motion graphics
Including certification in Adobe After Effects and Adobe Premiere Pro.
Contact